Tag Archives: Culture

Why Total Market Efforts Are Failing

  After almost three decades supporting Hispanic marketing efforts, both on the client side directing Hispanic Marketing for Coca-Cola North America and on the agency side as founder and CEO of MarketVision working with Fortune 500 companies, I’ve seen some major corporate and brand shifts regarding how multicultural marketing is approached.   A recent Forbes …Continue reading »

Who Took Culture Out of the Marketing Equation?

  In 2015, many marketing industry leaders were quick to jump on the “Total Market” bandwagon for the sake of efficiency, but at the expense of being culturally relevant. They may have created a more efficient and streamlined approach to marketing solutions, but ignoring culture at a point when it is more important than ever …Continue reading »

Selena – Our Breakthrough Cultural Voice

Over the last few days I’ve seen countless pictures, articles and posts reflecting on Selena and how she made an impact on so many with her music and her talent.  Singing was her passion and of course her voice is at the core of what she is remembered for; however, I believe her influence goes …Continue reading »

Pin It

All-Time Favorite Big Game Ads – MarketVision Picks!

Super Bowl has undeniably become an unofficial holiday, families gather around the TV to watch some good ol’ football, enjoy food and also now to enjoy the very anticipated Super Bowl ads. For companies, it’s one of the biggest opportunities to reach a multitude of potential consumers. For this reason, they put special attention to …Continue reading »

U.S. Multicultural Tipping Point – Corporate America Forgot the Fireworks

Culture became the most important marketing buzzword last Friday, Aug. 22, at 6:46 p.m. CST, but Corporate America forgot the fireworks. That’s the moment when the U.S. reached a Multicultural Tipping Point, according to EthniFacts CulturEdgesm Countdown Clock; mainstream U.S. culture from this point forward will be more influenced by cultural diversity than by one …Continue reading »

Pin It

Acculturation Models: Death by Evolution?

One-way acculturation is dead, along with all the other models that don’t accurately represent the role of culture among Latinos.  Fortunately, however, the richness of culture is alive and well, whether we are talking about foreign-born or U.S.-born or even total-market consumers.  The Hispanic population broke the traditional view of assimilation that described the transformation …Continue reading »