Tag Archives: MarketVision

Why Total Market Efforts Are Failing

  After almost three decades supporting Hispanic marketing efforts, both on the client side directing Hispanic Marketing for Coca-Cola North America and on the agency side as founder and CEO of MarketVision working with Fortune 500 companies, I’ve seen some major corporate and brand shifts regarding how multicultural marketing is approached.   A recent Forbes …Continue reading »

Marketing agency reflections: Where does time go?

Where does time go… and when will things change? Sixteen years ago I retired from Corporate America, not knowing what life would be like without devoting my days to marketing the most renowned trademark in the world, Coca-Cola.  Coming back home to San Antonio gave me time to reflect on the next chapter of my life. …Continue reading »