Tag Archives: latinos

Who Took Culture Out of the Marketing Equation?

  In 2015, many marketing industry leaders were quick to jump on the “Total Market” bandwagon for the sake of efficiency, but at the expense of being culturally relevant. They may have created a more efficient and streamlined approach to marketing solutions, but ignoring culture at a point when it is more important than ever …Continue reading »

Latina Voices: Stop the Stereotypes

Sofía Vergara spins. Mariachi Barbie sings – at least in little girls’ minds. Are the two images related? Maybe you believe, as many do, that Sofía Vergara’s spinning segment on the dais at the Emmys this year was sexist and denigrating, or maybe you share her view that the stunt was an attempt to show …Continue reading »