Tag Archives: Culture Inspired Marketing

U.S. Multicultural Tipping Point – Corporate America Forgot the Fireworks

Culture became the most important marketing buzzword last Friday, Aug. 22, at 6:46 p.m. CST, but Corporate America forgot the fireworks. That’s the moment when the U.S. reached a Multicultural Tipping Point, according to EthniFacts CulturEdgesm Countdown Clock; mainstream U.S. culture from this point forward will be more influenced by cultural diversity than by one …Continue reading »

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Acculturation Models: Death by Evolution?

One-way acculturation is dead, along with all the other models that don’t accurately represent the role of culture among Latinos.  Fortunately, however, the richness of culture is alive and well, whether we are talking about foreign-born or U.S.-born or even total-market consumers.  The Hispanic population broke the traditional view of assimilation that described the transformation …Continue reading »