Category Archives: Culture Inspired

Why Total Market Efforts Are Failing

  After almost three decades supporting Hispanic marketing efforts, both on the client side directing Hispanic Marketing for Coca-Cola North America and on the agency side as founder and CEO of MarketVision working with Fortune 500 companies, I’ve seen some major corporate and brand shifts regarding how multicultural marketing is approached.   A recent Forbes …Continue reading »

Celebrating 18 Years in Business with VOTO18

As founder of MarketVision, a culture-inspired marketing agency, I’m proud to announce that we are celebrating our 18th birthday. As a woman of Mexican heritage reflecting on her career path, I realize that had I lived at another time or in another country, I might not have had the opportunity to own a business. My …Continue reading »

Who Took Culture Out of the Marketing Equation?

  In 2015, many marketing industry leaders were quick to jump on the “Total Market” bandwagon for the sake of efficiency, but at the expense of being culturally relevant. They may have created a more efficient and streamlined approach to marketing solutions, but ignoring culture at a point when it is more important than ever …Continue reading »

Culture Inspired Holiday Traditions

The beauty of working in a place like MarketVision is that we have team members who add to the diversity of our workplace. Culture shapes not only our work, but how we live everyday and during the holidays it becomes even more apparent how much culture impacts our lives. We’re sharing our team members’ family …Continue reading »

Culture. Inspired. Kitchens! Latina Foodies You Should Know

Latin culture is full of an array of colorful traditions, and flavor… lots and lots of flavor. On this edition of the #FollowFriday blog series, we indulge in all the guilty pleasures of our favorite Latina foodies — just in time to impress your family and friends with festive holiday treats and feasts.   Bren …Continue reading »

Latin Twist: Traditional & Modern Cocktails

Reflections on Traditional and Modern Cocktails Ever wish you could be transported to that Latin vacation spot where you once experienced (or hope to someday experience) bliss? If teleportation is still not an option let us suggest the next best thing: serve up one of the delicious concoctions from Latin Twist: Traditional and Modern Cocktails. …Continue reading »

Pin It