Yvonne “Bonnie” Garcia

Founder and CEO

Bonnie jokes that MarketVision got its start with “three Latinas and a telephone.” That was in San Antonio in 1998; she had recently come home after 22 years in corporate marketing, including stints directing Hispanic marketing and field marketing for Coca-Cola North America and Stroh Brewery.  She’s been burning up the phone lines pretty constantly since, building the business into a multi-million dollar culture-inspired marketing firm. Bonnie is the “chispa” (spark) of the agency… Give her the nugget of a marketing challenge and she’ll start firing away with creative solutions until it shines. Could her college-era job as a radio DJ have set the stage? Oh, and her idea of fun can range from a grueling bicycle tour through Italy or Greece, to a relaxing day of fishing from her boat at Lake LBJ.

Luis Garcia

President and Lead Strategist

Luis likes inspiring clients to change… but he likes to think things over carefully first. He’s been known to fill up white-board walls with strategy diagrams in the process. As a marketing strategist, Luis develops behavior-changing communications and marketing campaigns centered around the impact of culture on beliefs and behavior. A native of Mexico City and graduate of The University of Texas at Austin advertising program, he founded integrated-marketing firm Garcia 360° in 1998 and joined MarketVision as president in 2008. He analyzes, strategizes and guides clients, helping them create culture-inspired marketing initiatives that enable brands to connect in meaningful ways. When he’s not deep in thought at the office, he might be traveling with his family or riding his bike somewhere in the world.

Alexis Baldwin-Scarcliff

VP, Director of Production Services

Need a project produced or a celebrity talent handler? Call Alexis!  With years of experience as a business manager and broadcast/print producer at several top Hispanic agencies, she’s known for her “people” skills with talent, budgeting acumen, ability to execute client needs with creative teams, and her knack for quickly pulling together all the elements for top-quality productions with photographers, directors and studios under pressure and within budget. One of MarketVision’s original “three Latinas and a telephone,” Alexis has produced energetic promotional ads with renowned athletes and music artists, poetic spots for heart-healthy CPG brands, touching testimonials for health awareness and financial-planning clients, just to name a few.  If she’s not in the studio, she’s probably RV’ing with the family or on a Harley with her husband, heading off on some highway adventure!

Susan Evangelista

VP, Operations, Promotions and Client Service

So, you have a cool promotions idea that you’re sure will drive traffic to retail.  But, is it really doable? Just ask Susan! She’s been designing and executing consumer promotions — sweepstakes, games, text-to-win, online and in-person experiential — for over 20 years, on both the client and agency sides. In fact, before she joined the agency world, she was director of promotions at a major CPG company. At MarketVision, not only does she lead all client promotional programs and events from concept, to training, to execution, to wrap-up and post-evaluation, she’s also the agency “go-to” person for analyzing contracts, determining event production costs and budget planning. When she is not working, she could be relaxing at the beach, kickboxing at the gym or entertaining at home.

Norma Casillas

VP, Human Resources & Business Operations

Another of the “three Latinas and a telephone” triumvirate from MarketVision’s first days, Norma has touched just about every business-related aspect of the agency. And, if there were a monument to tenacity and determination, Norma’s name surely would be carved into its top. With six kids at home, she went to college at night school to earn her business degree so that she could not just join her sister Bonnie in the agency world, but contribute from a solid knowledge base. Today she keeps track of all things Human Resources, agency certifications, government regulations, and a host of other office administrative details, as well as prepares RFP responses. Aside from being the agency’s “rock,” she spends her time supporting her nine grandchildren’s many activities, cooking up a pot of her famous “Pica” beans, or kicking back with a cup of coffee on a quiet morning at Lake LBJ.

Lynn Canales

VP, Finance

Lynn’s favorite Sesame Street character is “The Count.” 1…2…3… ah ah ah!

Pam Salazar

Director of Public Relations and Community Outreach

When Pam was about 16 years old, she was sitting on an apartment rooftop in Berkeley, California, when she had an epiphany of sorts. She suddenly knew she wanted to be a writer.  While no Great American Novel ensued, she has managed to write her way through – via PR positions – two national Hispanic nonprofit organizations, two Hispanic institutions of higher education and two Hispanic marketing agencies. Pam’s time as a communications professor at the Monterrey Institute of Technology (Monterrey, Mexico) was her own version of “two roads diverged in a wood” – she’s been a Mexicophile ever since. Recently she transitioned from running the agency’s PR practice to producing and editing content, and directing communications strategy and community outreach efforts for all agency clients.  She stays up way too late at night, reading espionage novels.

Tanya Alvarez

Account Management

Juan Rocha

Account Management

Ruben Torrez

Account Planner

Marcela Masso

Public Relations

Ashlee Marta

Accounting

Joseph Segovia

Account Management

Joseph considers himself too fancy to run; he'd rather jog.

Erick Castillo

Creative

Maria del Carmen Vidal

Creative

Carmen thinks of her life as a cross between Mad Men and 30 Rock… and yes she does watch a lot of TV shows.