Tag Archives: Culture Inspired Marketing

Ojalá Que Llueva Café – Understanding Culture and the Consumer

“If only it rained coffee in the fields…” says Dominican songwriter Juan Luis Guerra in his 1989 hit Ojalá Que Llueva Café, a song of hope that uses coffee as a symbol of fellowship, solidarity, and prosperity. Coffee brings people together. The brew is enjoyed and shared all around the globe, and creates jobs worldwide. …Continue reading »

U.S. Multicultural Tipping Point – Corporate America Forgot the Fireworks

Culture became the most important marketing buzzword last Friday, Aug. 22, at 6:46 p.m. CST, but Corporate America forgot the fireworks. That’s the moment when the U.S. reached a Multicultural Tipping Point, according to EthniFacts CulturEdgesm Countdown Clock; mainstream U.S. culture from this point forward will be more influenced by cultural diversity than by one …Continue reading »

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Acculturation Models: Death by Evolution?

One-way acculturation is dead, along with all the other models that don’t accurately represent the role of culture among Latinos.  Fortunately, however, the richness of culture is alive and well, whether we are talking about foreign-born or U.S.-born or even total-market consumers.  The Hispanic population broke the traditional view of assimilation that described the transformation …Continue reading »