Tag Archives: brands

Ojalá Que Llueva Café – Understanding Culture and the Consumer

“If only it rained coffee in the fields…” says Dominican songwriter Juan Luis Guerra in his 1989 hit Ojalá Que Llueva Café, a song of hope that uses coffee as a symbol of fellowship, solidarity, and prosperity. Coffee brings people together. The brew is enjoyed and shared all around the globe, and creates jobs worldwide. …Continue reading »

Working with Bloggers? Tips for Brands & PR Pros

I have been working in public relations, marketing, and communications for over 16 years. I also have been a blogger for over seven years.  In that time I have witnessed the social media boom with a view from both sides of the fence. And, in particular, I’ve watched with interest how Latina(o) bloggers seem to …Continue reading »