Category Archives: Culture Inspired

Why Total Market Efforts Are Failing

  After almost three decades supporting Hispanic marketing efforts, both on the client side directing Hispanic Marketing for Coca-Cola North America and on the agency side as founder and CEO of MarketVision working with Fortune 500 companies, I’ve seen some major corporate and brand shifts regarding how multicultural marketing is approached.   A recent Forbes …Continue reading »

Celebrating 18 Years in Business with VOTO18

As founder of MarketVision, a culture-inspired marketing agency, I’m proud to announce that we are celebrating our 18th birthday. As a woman of Mexican heritage reflecting on her career path, I realize that had I lived at another time or in another country, I might not have had the opportunity to own a business. My …Continue reading »

Who Took Culture Out of the Marketing Equation?

  In 2015, many marketing industry leaders were quick to jump on the “Total Market” bandwagon for the sake of efficiency, but at the expense of being culturally relevant. They may have created a more efficient and streamlined approach to marketing solutions, but ignoring culture at a point when it is more important than ever …Continue reading »

Culture Inspired Holiday Traditions

The beauty of working in a place like MarketVision is that we have team members who add to the diversity of our workplace. Culture shapes not only our work, but how we live everyday and during the holidays it becomes even more apparent how much culture impacts our lives. We’re sharing our team members’ family …Continue reading »

Culture. Inspired. Kitchens! Latina Foodies You Should Know

Latin culture is full of an array of colorful traditions, and flavor… lots and lots of flavor. On this edition of the #FollowFriday blog series, we indulge in all the guilty pleasures of our favorite Latina foodies — just in time to impress your family and friends with festive holiday treats and feasts.   Bren …Continue reading »

Crafty Social Influencers You Should Be Following

  Latinos are leading the way with social media use, but they also are key influencers producing content.  We want make sure you don’t miss out on some of the best talent in the digital world. To get you started, here’s a list of the top Latino and Latina crafts influencers you should be following — …Continue reading »

Ojalá Que Llueva Café – Understanding Culture and the Consumer

“If only it rained coffee in the fields…” says Dominican songwriter Juan Luis Guerra in his 1989 hit Ojalá Que Llueva Café, a song of hope that uses coffee as a symbol of fellowship, solidarity, and prosperity. Coffee brings people together. The brew is enjoyed and shared all around the globe, and creates jobs worldwide. …Continue reading »

The power of the Latino voice – M·A·C honors Selena with collection

M.A.C Cosmetics has announced it will launch a makeup collection inspired by Selena Quintanilla in 2016. After my initial fan girl response of jumping up and down in excitement, I have one thing to say: It’s about time M.A.C! The makeup manufacturer, falling under the Estee Lauder umbrella, is well known among makeup enthusiasts and …Continue reading »

Latin Twist: Traditional & Modern Cocktails

Reflections on Traditional and Modern Cocktails Ever wish you could be transported to that Latin vacation spot where you once experienced (or hope to someday experience) bliss? If teleportation is still not an option let us suggest the next best thing: serve up one of the delicious concoctions from Latin Twist: Traditional and Modern Cocktails. …Continue reading »

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