Tag Archives: multicultural

Why Total Market Efforts Are Failing

  After almost three decades supporting Hispanic marketing efforts, both on the client side directing Hispanic Marketing for Coca-Cola North America and on the agency side as founder and CEO of MarketVision working with Fortune 500 companies, I’ve seen some major corporate and brand shifts regarding how multicultural marketing is approached.   A recent Forbes …Continue reading »

U.S. Multicultural Tipping Point – Corporate America Forgot the Fireworks

Culture became the most important marketing buzzword last Friday, Aug. 22, at 6:46 p.m. CST, but Corporate America forgot the fireworks. That’s the moment when the U.S. reached a Multicultural Tipping Point, according to EthniFacts CulturEdgesm Countdown Clock; mainstream U.S. culture from this point forward will be more influenced by cultural diversity than by one …Continue reading »

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