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The power of the Latino voice – M·A·C honors Selena with collection


M.A.C Selena Collection

M.A.C Cosmetics has announced it will launch a makeup collection inspired by Selena Quintanilla in 2016.


After my initial fan girl response of jumping up and down in excitement, I have one thing to say: It’s about time M.A.C!

The makeup manufacturer, falling under the Estee Lauder umbrella, is well known among makeup enthusiasts and gurus for its seasonal collaborative efforts that draw from pop culture trends and icons. Some of the most recent limited edition collections include partnerships with Ellie Goulding, Brooke Shields, Sharon & Kelly Osborne, Lorde, Hayley Williams and Rihanna. M.A.C also touts its celebration of diversity and individuality, noting it is for “All Ages, All Races, All Sexes.” Still, one California resident saw a void at her M.A.C counter, which prompted her to set up a petition on Change.org requesting M.A.C create a Selena-branded collection.

I’d like to think this was an obvious “YES!” from the execs in the M.A.C boardroom, followed by a washing-machine dance off.

Selena Quintanilla’s life has inspired a movie, a musical, and a clothing line since her passing. People magazine’s issue commemorating Selena sold a record number of copies, which spurred the creation of the now popular People En Español magazine. Her music continues to top music charts and many of her sales records still stand. To this day she ranks first, second and sixth on the list for drawing the highest attendance at the annual Houston Livestock Show & Rodeo in the Houston Astrodome. Each year Selena’s hometown of Corpus Christi hosts a highly attended music festival titled “El Festival de Flor” in her honor. Her family also recently announced its plan for a Selena hologram, which will record and tour in 2018.

With such massive influence 20 years after her death, it is no wonder the Change.org petition reached its initial goal of 5,000 digital signatures in less than 24 hours. The petition currently has close to 38,000 signatures of women urging “MAC Cosmetics to create a line that represents the community that shops MAC make-up.”

Turns out, these petitioners weren’t wrong.

M.A.C Selena Collection

Earlier this year Nielsen revealed that despite a decline in sales in several beauty categories, such as cosmetics and hair care, “Hispanic spending in seven key beauty categories grew year-over-year. As a result, Latinos, who represent about 17% of U.S. population, are becoming more important to health care and beauty.”

According to beinggirl.com, the average spending of Latina women on cosmetics is 27% higher than non-Hispanic women. Additionally Latinas are:

  • 40% more likely than non-Hispanic women to apply their lipstick eight or more times a day
  • 3x more likely than non-Hispanic women to apply mascara twice a day
  • 4x more likely than non-Hispanic women to have applied eyeliner 14 or more times in the past week

 

The iconic status of both Selena and M.A.C Cosmetics begs us to ask the question: why didn’t anyone think of this sooner? Regardless of the answer, this collection will surely sell out like many of its predecessors. And you’ll probably find me standing in an outrageously long line at the M.A.C counter as I try to get my hands on the rosy blush in the shade “Como la Flor” and the lip gloss “Corpus Cryst-al”, or whatever clever names they’ll surely develop and brand. But I mean, I’d do anything for Selenas.

What other M.A.C collaborations would you like to see? Share your thoughts with us on Facebook.