Category Archives: Voices

Celebrating 18 Years in Business with VOTO18

As founder of MarketVision, a culture-inspired marketing agency, I’m proud to announce that we are celebrating our 18th birthday. As a woman of Mexican heritage reflecting on her career path, I realize that had I lived at another time or in another country, I might not have had the opportunity to own a business. My …Continue reading »

Culture. Inspired. Kitchens! Latina Foodies You Should Know

Latin culture is full of an array of colorful traditions, and flavor… lots and lots of flavor. On this edition of the #FollowFriday blog series, we indulge in all the guilty pleasures of our favorite Latina foodies — just in time to impress your family and friends with festive holiday treats and feasts.   Bren …Continue reading »

Ojalá Que Llueva Café – Understanding Culture and the Consumer

“If only it rained coffee in the fields…” says Dominican songwriter Juan Luis Guerra in his 1989 hit Ojalá Que Llueva Café, a song of hope that uses coffee as a symbol of fellowship, solidarity, and prosperity. Coffee brings people together. The brew is enjoyed and shared all around the globe, and creates jobs worldwide. …Continue reading »

The power of the Latino voice – M·A·C honors Selena with collection

M.A.C Cosmetics has announced it will launch a makeup collection inspired by Selena Quintanilla in 2016. After my initial fan girl response of jumping up and down in excitement, I have one thing to say: It’s about time M.A.C! The makeup manufacturer, falling under the Estee Lauder umbrella, is well known among makeup enthusiasts and …Continue reading »

Selena – Our Breakthrough Cultural Voice

Over the last few days I’ve seen countless pictures, articles and posts reflecting on Selena and how she made an impact on so many with her music and her talent.  Singing was her passion and of course her voice is at the core of what she is remembered for; however, I believe her influence goes …Continue reading »

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Marketing agency reflections: Where does time go?

Where does time go… and when will things change? Sixteen years ago I retired from Corporate America, not knowing what life would be like without devoting my days to marketing the most renowned trademark in the world, Coca-Cola.  Coming back home to San Antonio gave me time to reflect on the next chapter of my life. …Continue reading »

Crossing Musical Borders

“Music is a moral law. It gives soul to the universe, wings to the mind, flight to the imagination, a charm to sadness, gaiety and life to everything.” – Plato             Music is driven by emotion, and emotions do not recognize boundaries – or borders. You can be in San Antonio, Texas, listening to a …Continue reading »

Latina Voices: Stop the Stereotypes

Sofía Vergara spins. Mariachi Barbie sings – at least in little girls’ minds. Are the two images related? Maybe you believe, as many do, that Sofía Vergara’s spinning segment on the dais at the Emmys this year was sexist and denigrating, or maybe you share her view that the stunt was an attempt to show …Continue reading »