Category Archives: Latino(a)

Culture-Inspired Brand Messages: Translating to “Hispanic”

Translating Brand Messages to “Hispanic” in Culture-Inspired Marketing Should we add Spanish to the mix … or Spanglish, maybe? Is it better to translate or “transcreate” my brand message? Or keep it just in English? If I use Spanish, how do I ensure that my brand message stays the same? Marketers and agencies may not …Continue reading »

Marketing agency reflections: Where does time go?

Where does time go… and when will things change? Sixteen years ago I retired from Corporate America, not knowing what life would be like without devoting my days to marketing the most renowned trademark in the world, Coca-Cola.  Coming back home to San Antonio gave me time to reflect on the next chapter of my life. …Continue reading »

Crossing Musical Borders

“Music is a moral law. It gives soul to the universe, wings to the mind, flight to the imagination, a charm to sadness, gaiety and life to everything.” – Plato             Music is driven by emotion, and emotions do not recognize boundaries – or borders. You can be in San Antonio, Texas, listening to a …Continue reading »

Latina Voices: Stop the Stereotypes

Sofía Vergara spins. Mariachi Barbie sings – at least in little girls’ minds. Are the two images related? Maybe you believe, as many do, that Sofía Vergara’s spinning segment on the dais at the Emmys this year was sexist and denigrating, or maybe you share her view that the stunt was an attempt to show …Continue reading »