Category Archives: Latino(a)

Why Total Market Efforts Are Failing

  After almost three decades supporting Hispanic marketing efforts, both on the client side directing Hispanic Marketing for Coca-Cola North America and on the agency side as founder and CEO of MarketVision working with Fortune 500 companies, I’ve seen some major corporate and brand shifts regarding how multicultural marketing is approached.   A recent Forbes …Continue reading »

Celebrating 18 Years in Business with VOTO18

As founder of MarketVision, a culture-inspired marketing agency, I’m proud to announce that we are celebrating our 18th birthday. As a woman of Mexican heritage reflecting on her career path, I realize that had I lived at another time or in another country, I might not have had the opportunity to own a business. My …Continue reading »

Latin Twist: Traditional & Modern Cocktails

Reflections on Traditional and Modern Cocktails Ever wish you could be transported to that Latin vacation spot where you once experienced (or hope to someday experience) bliss? If teleportation is still not an option let us suggest the next best thing: serve up one of the delicious concoctions from Latin Twist: Traditional and Modern Cocktails. …Continue reading »

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Jane the Virgin and the Novela Takeover

A small CW show, Jane the Virgin, is taking everyone by surprise, first by winning the People’s Choice Award for Favorite New TV Comedy, and now with a Golden Globe win for Best Actress in a TV Series, Musical or Comedy for the very charismatic lead of the show, Gina Rodriguez.  The show centers on Jane, …Continue reading »

Raising Bicultural Kids, Regardless of Language

The Best Gift:  Raising Bicultural Kids, Regardless of Language Latino culture, beyond language, is the most important gift I can pass down to my kids.  For Latino parents, especially those born in Latin America, the expectation is that we teach our kids to speak Spanish as a means of passing down our culture.  I was …Continue reading »