Category Archives: Language

Raising Bicultural Kids, Regardless of Language

The Best Gift:  Raising Bicultural Kids, Regardless of Language Latino culture, beyond language, is the most important gift I can pass down to my kids.  For Latino parents, especially those born in Latin America, the expectation is that we teach our kids to speak Spanish as a means of passing down our culture.  I was …Continue reading »

Culture-Inspired Brand Messages: Translating to “Hispanic”

Translating Brand Messages to “Hispanic” in Culture-Inspired Marketing Should we add Spanish to the mix … or Spanglish, maybe? Is it better to translate or “transcreate” my brand message? Or keep it just in English? If I use Spanish, how do I ensure that my brand message stays the same? Marketers and agencies may not …Continue reading »